PRODUCT HUNT CRUNCHBASE SERIES

With the help of Nathan Baschez, Hoover shipped the first version of the platform just eight days later. With that, Product Hunt was off to the races. 2) Don't repeat past product entries (if you can help it).

In that respect, Product Hunt was an early example of starting with a community and then building the product, rather than the other way around.ġ) Don't state the obvious. Once a day, those links would be compiled and shared via email. A link-sharing tool, Linkydink turned out to be a perfect proving ground for the concept: Hoover created a group on the platform, invited some startup friends, and asked them to contribute by sharing links to their favorite products. Looking to validate his idea without development work, Hoover turned to the now-defunct Linkydinky. What if you created a dedicated platform for new products? And not just a spiritless website but a community, a place for users to connect over their mutual obsessions? Sure, Hacker News solved some of this, but it was general-purpose and more liable to spark into life over a coding disagreement than a product launch. The idea had been percolating for the previous few weeks. (Aside: Hoover reportedly spent 'maybe five minutes' coming up with the name for his newest project. His to-do list that day had just one item on it: Create Product Hunt On a chilly November morning, Hoover sat down at Philz's Coffee and tried to come up with a solution. Hoover found himself browsing different countries' App Stores in his spare time, looking for apps to try.ĭespite the fact that everyone in his San Francisco set was obsessed with this ever-changing frontier of entrepreneurship, there was no good place to find new products.

The changes that can bring it to the next levelĮveryone he knew loved talking about new products, trading recommendations, and surfing the web for the coolest launches.

But to take the next step in its own journey, Product Hunt will need to streamline its product, double down on core user flows, and change its business model. With new ownership and fresh funding, the internet's favorite kitty may be getting a new lease on life. But while the company has helped countless tech titans achieve their destiny, it hasn't quite fulfilled its own. In owning (and opening) that narrative terrain, Product Hunt has created immense value for the startup ecosystem. You begin as a consumer by launching on Product Hunt, you become a maker. In doing so, it’s established itself as the dividing line between ordinary and supernatural worlds. Since its creation in 2013, the platform has become the de-facto launchpad for new products. Unlike any other company, Product Hunt represents the first threshold of the founding journey. Harry crashes through the conditional wall of Platform 9¾, Luke vaults into the vast planetary universe, Lucy creeps through a wardrobe's portal, and Odysseus survives the demarcating storms of furious Poseidon. The dividing line between ordinary and supernatural, mundane and magical, nothing so clearly signifies a change has occurred than this act of passage. But it's that first threshold that is arguably most compelling. There's an undeniable familiarity in Campbell's framework, and each stage is worthy of study. Once the hero triumphs over this ordeal, they return to the ordinary world, bringing hard-earned reward and wisdom.

PRODUCT HUNT CRUNCHBASE SERIES

In this new realm, the hero faces a series of travails that culminate in an ordeal. With the assistance of supernatural aid, the hero crosses a threshold into the supernatural world. A call to adventure incents the hero to begin their pilgrimage.

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